Tuesday, June 30, 2009

Why We Love Wordpress by Elle Wood

When looking for information on a new topic, where do you go first? Most people would answer “the Internet. Now that we find ourselves in this wonderful information age, its remarkably easy to find everything from advice on buying a dog to finding a lawyer or looking up the time of the church picnic.

What does this mean for the small business owner? It means that a web presence is absolutely vital in growing your business. Word-of-mouth and referrals are the best way to spread news about your company, but even your existing customers may want to find out more about your hours or fees or services. And who’s going to turn down the business from a customer who chooses your business because of information found on the web?

But I can’t afford a web designer, you might say. It really doesn’t need to be as complicated as all that. Sure, companies like Target or Disney or Coke can have videos and close-up pictures and even games. If you’re not running one of those companies, you just want a web presence that will help people find you and the information they need about you. Even a casual computer user can get going with website-building software. Many types, such as SiteSpinner and Ewisoft, are free downloads. You will have to spend a bit of time perusing them to find the one that includes the features you want and directions you can easily follow.

You can build your web presence even further through the use of a weblog (commonly known as a blog. Informative articles and up-to-date information about your business can help potential customers find you and make the decision to use your services over that of a competitor. Again, you don’t need to be intimidated by the Internet. There is plenty of help for the creation and maintenance of a blog, most notably the free download WordPress. This flexible application can assist you in customizing and optimizing the content you provide.

If you consider yourself more of a business person than a creative type, you may be stumped for ideas. Again, dont let the notion of a web presence intimidate you! Begin by deciding what information customers will most need (e.g., general introduction, directions, calendars). Find sites you admire and decide what about them catches your attention. Get started on blogging ideas by checking out a WordPress gallery to see how others have incorporated written updates.

On of the biggest advantages of the Internet is its flexibility. You can begin with baby steps, whatever minimal work makes you comfortable, and eventually lead up to a complete, customer-generating, web presence.

About The Author
Elle Wood likes to share her love of Wordpress with businesses big and small. For more information regarding Wordpresss, please visit http://www.welovewp.com.

Sunday, June 28, 2009

African Americans: The Case for Changing Now By Bret Searless

To be a poor man is hard, but to be a poor race in a land of dollars is the very bottom of hardships.
W.E.B. Dubois, The Souls of Black Folk

There are historical reasons why African Americans need to make radical changes now in order to reap great financial rewards as a people. Collectively, we have been denied access to the river of wealth. A few unstoppable individuals have successfully made it but the majority is still not even close to the river’s edge.

Furthermore, as our people made progress and broke down social and political barriers in our society, dramatic economic shifts occurred that have changed how money is made and service is profitably rendered. It's a natural progression resulting from our great technological advancements; nonetheless, the unprepared and unskilled will be the losers during these changes.

History has many examples of people of color not being in the right place at the right time during these economic shifts in time. We have historical evidence to show that the ancient Egyptian civilization was an advanced society with a stable system of government, military strength and technology such as that used to build the pyramids. They had the basic elements of a sewage system, they lived in cities and houses they constructed and practiced medicine to heal diseases.

Much of Europe during this time was in its primitive stages, still living in caves and fighting the natural elements. However, rapid population growth and overcrowding, harsh living conditions, and disease forced the European cultures to compete aggressively for growingly scarce land and food resources. They developed more advanced weaponry in their constant conflicts with each other and for hunting purposes. They came together to form stable systems of government and increased their military might. After constant warring internally with each other, they turned their eyes outward toward expansion and domination. The natural pressures on European society created a compelling fighting instinct and ingenuity. With ships, armor and superior weaponry, the “Dark Continent� was conquered. The Europeans got downstream the river of wealth. These nations would reap the rewards for centuries to come. They found mostly mild resistance in their exploitation of native peoples in the conquered territory.

The historical record doesn’t end here. The European ruling class did not treat their own people much better. They sought religious freedom and eventually a few brave souls set off for the new world across the Atlantic Ocean. These people worked hard and struggled to carve out a niche for themselves here. Others came here seeking the opportunity to achieve wealth and land ownership without being nobility. A new era was ushered in and wealth began to flow in a new direction. Those that could claim, tame and make fruitful the land in this country would form the new noble class.

At this time of wealth transference, Black people were further removed from the flow of wealth. Instead of acquiring land and property in the new world, we became the property of others, compelled to work the land in this new world. We became living symbols of wealth to those that held ownership rights over us. We served the tables of the wealthy, worked their fields and nursed their infants but we would never become wealthy under this system. We were denied ownership rights, marital and familial bonds were disallowed and decimated. Also, physical and psychological deprivation threatened to rob us completely of our humanity. Survival and freedom comprised the hopes and dreams for our children.

Leaders emerged and a movement to abolish slavery grew both aboveground and underground. Whites and Blacks put their lives at risk to end the oppressive institution of slavery. By the time the bloody Civil War ended, slavery was already an archaic institution that achieved its economic purpose and was really a liability to southern slave owners who fought to keep the social order alive.

Technology, such as the cotton gin, was more efficient and cost effective then slave labor. The industrial age was in its infancy.

The flow of wealth was again changing directions as we began to experience freedom for the first time in this country. Farming and agricultural occupations were diminishing assets and manufacturing and industrial occupations were the new vehicles for wealth creation. Meanwhile, former slaves were promised forty acres and a mule. These assets would have served as vehicles for wealth creation in the agrarian age but they represent assets of waning value in the industrial age. They would have been a nice head start for economically deprived former slaves but the promise was never kept.

New methods were developed in the industrial age economy to keep us from the banks of the river of wealth. Segregation, racism and intimidation were used as weapons to hurt us and shut us out from all means possible of wealth creation. African American workers were only allowed to perform menial jobs in this economy. African American entrepreneurs were denied much needed start up capital, prime locations and key business contacts and contracts solely based on race. During this period of time, our attention was focused on expanding our freedoms by exercising them in the face of racial hatred and ignorance. And, again, leaders emerged breaking down barriers and opening many doors through which this generation may walk.

Now a new economic era is beginning. We have been behind the curve when it comes to changes in our economy. That one deficit alone will ensure that we will fail to prosper as a people and raise our standard of living in this society. The advent of the internet is just the beginning of this new era. The defeat of Soviet communism and the opening of global markets to capitalism clear some social hurdles to help make this new economy possible. Our world is tremendously smaller and more connected then ever.

For African Americans, this represents the first time in our evolutionary 350 years struggle that we can consciously make our way to the banks of the river of wealth and to take it as far as we can go. Like many that approach the river untrained and unprepared, the risk of shipwreck lies ahead. We must learn the new thinking and new skills demanded by these times.

This book will make you aware of these new skills and guide you in how to apply them to whatever you do now or desire to do in the future. These changes call for quick and radical change today.

This part of our continuing struggle must not take as many years as the first part. Gradual change will take too much time and be too late for us to generate wealth that we can pass on to our future generations. Though we fought and were victorious in all our struggles, we are left with the scars and a few open wounds that must heal before we move forward. This also makes us unique in our quest and why this book is different from any other book written that focuses on entrepreneurship and business success aimed at the majority of Americans.

How to Maintain Your Income Stream If You Are Laid Off? by Nicole Reebi

How to Maintain Your Income Stream If You Are Laid Off?

The world has entered into a recession, many corporations and companies had announced their job cutting news. If you are an employee for any of the companies that have plan to reduce their company's headcounts; then, your job will not be guaranteed. The question is how you are going to maintain your income stream just in case you are being laid off and unable to find a new job due to the job opportunities have been cutting down tremendously by most companies. It's time for you to think of setting up a second income source.

If you are thinking of getting a part-time job from other company, and go to work after your day job, then you probably will have a hard time find one in today's recession situation. Then, what other ways to source for income if you can't find a part-time job?

What if you create one for yourself? There are a few ways to make your own business without the need to investment a lot of money. By using the advantages of internet and online business features that allow you to work from home, here are the 2 common ways of earning money online:

1. Affiliate marketing

Affiliate marketing is a business model that enables you to make money online without the need to have your own product. There are many online merchants looking for marketing outsourcing. They make their products available for online freelance agents, called affiliates who will be given commission based on their sales. You can set up a website to sell a few selected affiliate products. Your role as an affiliate is to drive web traffic to your website or directly to merchant's website through a unique link that will identify you as the affiliate who makes the sale.

Affiliate marketing has been a good income source for many people either as the part-time job or a full-time income. You may consider to set up a second income source through affiliate marketing while you still with your day job. Invest some time and efforts to make it successful; it can become your main income source just in case you are being laid off.

2. Set up an online store

Unlike traditional business, you don't need to invest a lot of money to have your own business on internet. You can choose to become your own boss by opening an online store to sell physical or downloadable products. In addition, you don't need to own a product for an online business. There is a business called dropshipping where you can easily find the products you are interested in selling at your online store; buy it at wholesale price and sell it at retail price at your online store. Under the dropshipping business model, dropshippers will sell you their product at wholesale price for individual item and they will deliver the ordered items to your customers on your behalf.

You don't need to quit your day job to start an online business. In fact, you can do it in parallel and work it out for a success. The income from online store can replace your main income just in case you have lost your job due to being laid off.


Under the bad economy situation where companies are looking for potential cost cutting and headcounts reduction, no job is guaranteed. As a working individual, you need to start to think of how to maintain your income stream if you are hit by the recession wave. Internet can be the best source to set up an income online and be the back up income stream while you are still with your day job.

Sunday, June 7, 2009

Bill Cosby's Keynote Speech

Popular entertainer Bill Cosby delivered the keynote address at Carnegie Mellon University's 2007 commencement ceremony. The experience inspired Mr. Cosby to give Carnegie Mellon its first live mascot, a Scottish terrier named Scotty who arrived in Pittsburgh in May 2008